GP Price Calculator
Work out the selling price you need to hit your target gross profit on kegs, casks, cans and bottles.
Total keg cost before VAT.
Gross profit percentage you want to achieve.
Litres in the keg or cask.
ml per serve, e.g. 568ml for a pint.
Number of cans or bottles bought.
Optional, for reference only.
Typical draught allowance, as a percentage.
UK standard VAT is usually 20%.
£5.82
Recommended selling price per pint, inc VAT
£2.04
Cost per serve, ex VAT
83.6
Saleable pints
£4.85
Net selling price, ex VAT
65%
GP achieved
Selling price ex VAT = cost per serve ÷ (1 − target GP). Then VAT is added.
GP is calculated as: (selling price ex VAT − cost ex VAT) ÷ selling price ex VAT.